MAS Unveils New Visual Identity and Brand Architecture Highlighting Specialized Services: FairCare USA and PaySmarter

Mega Assistance Services Inc. proudly announces the launch of its refreshed visual identity under the streamlined name MAS, along with the introduction of two specialized sub-brands: FairCare USA and PaySmarter. This rebranding marks a strategic evolution, emphasizing MAS’s full-service capabilities and showcasing the company’s in-house expertise across global medical coordination and U.S. claims cost containment.

The transition from “Mega Assistance Services Inc.” to the concise MAS reflects how the brand is already recognized within the industry. It also better represents the company’s agile, responsive approach to delivering trusted support in high-stakes, cross-border care environments.

At the center of the rebrand is a newly designed logo: a constellation of interlocking arcs representing MAS’s dynamic global network. This visual signature symbolizes MAS’s core promise—to move fast, move together, and move for people.

“This rebrand is about more than modern visuals—it’s a clearer expression of who we are and the specialized value we bring,” said Guillaume Debaene, General Manager of MAS. “FairCare USA and PaySmarter were created to showcase the depth of expertise we’ve built in-house and to help insurers navigate complex challenges—whether it’s controlling U.S. healthcare costs or delivering real-time, cash-free care abroad.”

New Sub-Brands That Reflect MAS’s Specialized Strengths

Rather than spinning off existing products, FairCare USA and PaySmarter were strategically developed as branded extensions of MAS’s core services, each addressing distinct challenges in the insurance and medical assistance ecosystem:

FairCare USA offers transparency-first cost containment for U.S. claims. It eliminates hidden markups on commissions by passing PPO discounts directly to insurers and charging only a flat case fee—ensuring cost predictability without compromising care.

PaySmarter is a digital prepaid card that gives policyholders access to outpatient care instantly and cash-free in over 90 countries—reducing paperwork, removing upfront payments, and accelerating case resolution.

Together, these sub-brands represent MAS’s expanded commitment to helping insurers deliver care with clarity, speed, and measurable savings.

A Cohesive, Future-Focused Brand System

The rebrand introduces a unified visual and verbal identity for MAS and its sub-brands—featuring refined typography, tailored iconography, and a warm, confident tone. Across every touchpoint, MAS now communicates with the same clarity it delivers in action.

This new chapter positions MAS as a fully integrated partner—one that blends human expertise, technological efficiency, and ethical decision-making to serve insurers and policyholders worldwide.

About MAS

MAS is a global provider of real-time medical coordination and cost-containment solutions for travel insurers, assistance companies, and multinational organizations. With in-house teams operating under its two specialized sub-brands—FairCare USA and PaySmarter—MAS empowers insurers to deliver faster, fairer, and more transparent care to policyholders across borders.