The future of the International Private Medical Insurance (IPMI) broker is not one of replacement by Artificial Intelligence (AI), but rather a significant role transformation driven by augmentation. AI is poised to automate routine, administrative, and standard quoting tasks, fundamentally reshaping the distribution workflow. This will shift the focus of human brokers away from task execution and toward higher-value functions such as complex advisory, intricate benefit design, relationship management, and regulatory oversight. The pragmatic path forward is a hybrid model where AI supports human decision-making, handling standard cases while humans manage exceptions, complex placements, and governance. This evolution necessitates a strategic reskilling of the workforce to create new roles centred on digital broking, AI supervision, and specialized advisory services.

Cigna Healthcare, the health benefits division of The Cigna Group (NYSE: CI), is introducing a series of new digital features to improve the customer experience during common health insurance interactions, such as checking benefits coverage, estimating costs and finding care. These enhancements are designed to provide a reliably simple experience for everyday needs and are an important step in delivering on the company’s commitmentThis link will open in a new tab. to make health care easier for customers.

In this iPMI Global In Focus Insurtech Article, leading cost containment firm, New Frontier Group explores the role of telemedicine as part of global cost containment strategies.

In recent years, telehealth has undergone a significant transformation—from a convenience-driven mode of care to a vital component of strategic cost management in global healthcare. For international travellers, expatriates, and members of international private medical insurance (iPMI) plans, telehealth is now being deployed not as a standalone service, but as an integrated, purpose-driven tool that supports better outcomes while reducing unnecessary costs.

AXA Partner US (AXA), a leader in global assistance services and insurance solutions, introduces My Trip Companion (MyTC), a cutting-edge digital self-service portal that revolutionizes travel assistance. Leveraging Progressive Web App (PWA) technology, MyTC delivers a seamless digital experience for travelers, echoing AXA's commitment to being "Digital when possible, human when it matters."  

Aerogami, an insurtech company focused on improving user experience, has partnered with Carl Carter of CSC Global Partners to bolster its global expansion strategy. Carter will join Aerogami as an external advisor and fractional Chief Commercial Officer. This collaboration aims to leverage Aerogami's DigiDoc technology, which transforms insurance documents into interactive digital hubs. 

The Association of Medical Insurers and Intermediaries (amii) has announced a revolutionary partnership with 4C Platform, providing members with a solution that is transforming the Individual Private Medical Insurance (IPMI) sales journey in the UK.

AXA Global Healthcare is continuing its innovation journey by expanding into the wellbeing space with the launch of its new all-in-one digital solution. The AXA - Global Healthcare app integrates healthcare, insurance, and personalised wellbeing features¹, to help members effortlessly manage their health journey all in one place.

Life sciences and healthcare organizations across India are using generative AI to build applications that can deliver life-saving impacts — within the country and across the globe.

Among such leading organizations are research centers at the Indian Institute of Technology Madras (IIT Madras) and the Indraprastha Institute of Information Technology Delhi (IIIT-Delhi), intelligent life sciences company Innoplexus and AI-led medical diagnostics platform provider 5C Network.

VEON Ltd., a global digital operator has announced that Jazz, its digital operator in Pakistan, has launched FikrFree, a new AI-powered digital marketplace for insurance and healthcare. The platform aims to bridge a significant gap in Pakistan, where insurance sector penetration is less than 1% of GDP according to the Securities and Exchange Commission of Pakistan, and millions lack access to essential healthcare. In comparison, insurance penetration in other countries is significantly higher (over 7% of GDP in the US and more than 9% of GDP in the UK, according to the World Bank). FikrFree helps users find accessible and affordable coverage through personalized insurance plans and healthcare services.

Amazon One Medical has implemented AI tools to improve the efficiency and quality of primary care. These AI tools, powered by AWS generative AI services, help doctors save time by automating tasks such as note-taking, summarizing medical records, responding to patient messages, and routing tasks to the appropriate team members. The goal is to reduce administrative burden for doctors, enabling them to spend more time building relationships with patients and providing personalized care. Amazon One Medical emphasizes its commitment to patient privacy and believes these AI advancements will revolutionize healthcare delivery.