An AI-Powered Digital Marketplace to Unlock Affordable Insurance and Healthcare in Pakistan
- Written by: iPMI Global
- Category: InsureTech News
VEON Ltd., a global digital operator has announced that Jazz, its digital operator in Pakistan, has launched FikrFree, a new AI-powered digital marketplace for insurance and healthcare. The platform aims to bridge a significant gap in Pakistan, where insurance sector penetration is less than 1% of GDP according to the Securities and Exchange Commission of Pakistan, and millions lack access to essential healthcare. In comparison, insurance penetration in other countries is significantly higher (over 7% of GDP in the US and more than 9% of GDP in the UK, according to the World Bank). FikrFree helps users find accessible and affordable coverage through personalized insurance plans and healthcare services.